Overview
Purpose
The purpose of this site is to build revenue for Dry Oar company by attracting clientele to enjoy our top of the line services. By visiting the website, our clients will be able to reserve and view the different rates to our white-water rafting services like gear rental, excursion tours, and training courses. We want to give our guest clear expectations of what their activities will be like. Guest will be informed of what procedures to take on-site to better help with trip planning, and for any questions they may have, the site will provide with a way to contact us directly.
Audience
Whether our guest is looking for relaxation amongst the peaceful rivers, or thrill in the roaring rapids, our mission is to deliver quality time in these outdoor waters. Whether they are a seasoned veteran or it’s their first-time white-water rafting; here, with professional guides to help, we ensure our guest have the best time by providing a fantastic experience for families, groups, or individuals that are looking to spend bonding time together, looking to increase their skills, or searching for the adrenalin in conquering these waters. Dry Oar invites all to climb aboard, spend the day with us, and enjoy what these great rivers have to offer.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/177e89-084c61-db3a34-ffc857-323031
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#084C61] | [#DB3A34] | [#FFC857] | [#80B8BE] |
Typography
Heading Font: IM Fell French Canon SC
[Reasoning]
Paragraph Font: Lato, Helvetica, sans-serif
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Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
